About Us

“Ecommerce isn’t the cherry on the cake, it’s the new cake”
Jean Paul Ago
CEO, L’Oreal

We are a team of enthusiastic innovators who are passionate about using business and project management innovations to support the success of start-ups, entrepreneurs, nonprofit foundations, and businesses. Solving business and social problems requires leaders from foundations, businesses, nonprofits, and governments to reimagine and innovate the systems, ideas, and processes that shape our world. We strive to deepen understanding and experiences of creating social change through project and business innovations beyond merely making profits.

Who we are

The BizLounge is a trading name of Trade Variety Ltd. It is an initiative that seeks to create resources and opportunities and share knowledge that leverage project and business innovations together to optimize productivity, ROI, and business value across businesses and organizations. We’re focused on optimizing the potential of people, processes, and emerging technology.

We work hard to be at the forefront of transformation as the digital market changes at an exponential rate, helping businesses adapt to shifting consumer preferences and unlocking the potential of e-commerce for long-term success. We seek to assist e-commerce businesses in streamlining their operations, enhancing customer experiences, and achieving sustainable growth. Our commitment to knowledge sharing has led to a thriving community of e-commerce enthusiasts and professionals, fostering a culture of continuous learning and improvement.

We aim to target and work with the following client profiles of clients: the majority will constitute individual entrepreneurs running small e-commerce start-ups or those that may not directly be running fully-fledged commerce businesses and would be interested to leverage emerging technologies. Whereas the rest will comprise well-established companies.

Looking to the future, we aim to expand our global reach and forge strategic partnerships with key players in the e-commerce industry. We will continue to invest in research and development, staying at the forefront of emerging trends and technologies. Our goal is to be the go-to platform for e-commerce businesses seeking transformative solutions and to contribute to the overall advancement of the e-commerce ecosystem.

Our core values


We value a culture of innovation and continuous improvement. We encourage team members to think outside the box, explore novel ideas, and come up with creative answers to problems facing the e-commerce sector.


We provide team members with the autonomy they need to own their responsibilities, promoting independence, offering opportunities for development, and honouring and rewarding success wherever possible.


We strive to demonstrate a commitment to environmental and social responsibility, seeking to minimise the environmental impact, sourcing products responsibly, and supporting ethical practices throughout the supply chain.


We are devoted to sustaining high moral standards and conducting ourselves ethically in all facets of the business while fostering trust with clients, partners, and among team members by adhering to a code of ethics.



We seek to foster a transparent environment where honesty and openness are valued. Being honest with customers about products, pricing, and policies, and promoting open communication within the company.



Our goal is to create an atmosphere where openness and honesty are respected. We value being truthful with clients regarding the goods, prices, and policies, as well as encouraging open dialogue within the business.

Our Services

E-Commerce Resources

Through Our Blog, we provide a comprehensive repository of e-commerce resources, including guides, tutorials, whitepapers, case studies, and industry reports. These resources cover a wide range of topics, from building an online store, digital marketing strategies, supply chain optimization, to customer experience enhancement.

Networking and Events

Our platform hosts virtual and physical networking events, conferences, and webinars that bring together e-commerce enthusiasts, business leaders, and experts. These events facilitate meaningful connections, idea exchanges, and collaborations that fuel innovation and growth.

Consultancy Services

Our team of experienced e-commerce experts offers consultancy services to businesses seeking to optimize their online operations. Through in-depth assessments, data analysis, and market research, we identify growth opportunities and formulate effective strategies to enhance their e-commerce performance.

Seed Funding Opportunities

Recognizing the critical role of funding in early-stage e-commerce ventures, we will crowd-fund and facilitate connections with potential investors and venture capitalists interested in supporting promising e-commerce startups. Selected startups will have the opportunity to pitch their ideas and secure seed funding to fuel their growth.

Training and Workshops

We conduct training programs and workshops to empower entrepreneurs and professionals with the knowledge and skills required to thrive in the e-commerce ecosystem. Participants gain expertise in areas such as digital marketing, website optimization, inventory management, and customer relationship management.

Innovation Hub

 The BizLounge boasts an Innovation Hub, dedicated to researching and experimenting with emerging technologies and trends. We explore the potential of AI, AR/VR, blockchain, and other cutting-edge technologies to transform e-commerce and offer insights into their practical application.

Our clients

We are driven to do the best job possible. We pride ourselves on cultivating lasting client relationships built on trust and mutual respect.

We aim to target and work with the following client profiles of clients: the majority will constitute individual entrepreneurs running small e-commerce start-ups or those that may not directly be running fully-fledged commerce businesses and would be interested to leverage emerging technologies. Where as the rest will comprise well-established companies.


of small start-ups & individual entrepreneurs.


of established & Fortune 100 Companies


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